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‘Mother, Not Patient’ - A Global Communication Campaign by Devdiscourse

An initiative of our online media platform, Devdiscourse.com in collaboration with Department of Social Work, Bhagat Phool Singh Mahila Vishwavidyalaya, India
2019 Mother Not Patient Devdiscourse

The overall objective of the campaign is to:

  • Contribute to global achievement of SDG 3.4 and SDG 5.6 by 2030;
  • Combat the exploitative communication design of some greedy health professionals meant to demoralize ‘To Be Mothers’ by calling and treating them as patients;
  • Sensitize the healthcare professionals about respectful treatment of ‘To Be Mothers’ and providing them pleasant ambiance from the day of her first visit to the maternity healthcare till the safe delivery; and

Work for overall respectful and pleasant ambiance for ‘To Be Mothers’ by sensitizing society at large.

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