VisionRI was engaged to spearhead the Implementation of a Public Information & Awareness Building Campaign for the Petroleum Sector in Kenya. The campaign, led by the Ministry of Energy and Petroleum alongside the World Bank, aimed to enhance the public's understanding of the oil and gas industry within the country. The objectives of this consultancy were multifaceted: firstly, to support the Kenyan government in crafting and executing a public awareness campaign that would elevate the community’s knowledge and involvement. Secondly, the initiative sought to foster positive relationships among stakeholders, thereby minimizing potential operational disruptions due to misinformation. Lastly, it was designed to facilitate open dialogues among stakeholders, fostering ongoing interaction and nurturing a conducive business environment.

As the lead firm, the consultancy was responsible for a variety of activities centered around information needs assessment, sensitization campaigns, and information dissemination. This included mapping stakeholders, reviewing existing programs, analyzing media content, and developing a tailored communication strategy for the sector. A significant component was the feedback mechanism, designed to encourage active dialogue and enhance citizen participation in sector discussions.

Furthermore, the consultancy emphasized promoting transparency and accountability by supporting the local implementation of the Extractive Industries Transparency Initiative (EITI). This effort was aimed at improving the transparency of petroleum contracts and revenues, thereby advancing governance through open communication about extraction, licensing, and production rights.

Additionally, the project focused on capacity building, aiming to boost the capabilities of public agencies, academic institutions, civil society organizations, and other groups. This was to ensure they had a robust understanding of the petroleum sector to improve their outreach, communication, and information dissemination efforts. Support was also provided to the Ministry of Energy and Petroleum to establish information centers across various counties, furthering the campaign’s reach and impact.